"Subscription" occurs when an end-user registers for AstroWheel services, either via registration at our website, via co-registration at a marketing partner's website, or via a permission pass / opt-out / no-opt mailing AstroWheel collects personally identifiable information about our subscribers, based on: information gathered at the time of registration, subscriber interaction and response to subsequent electronic mailings and website use, information provided by marketing partners, and information appended from data aggregators. Information collected may include, but is not necessarily limited to: name, email address, postal address, gender, birth date, telephone number, activity, interests, user behavior and other demographic information. This information enables us to better tailor our content to subscribers' needs and to help our clients to promote and sell their products and services.
AstroWheel collects information from individuals when an individual provides information to a Third Party and AstroWheel subsequently purchases, licenses, or otherwise acquires the information from the Third Party (the "Seller"). Such purchased information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, "Third Party List Information"). When acquiring Third Party List Information, AstroWheel seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to AstroWheel and that the Seller has a right to provide offers from Advertisers to the individuals whose personal information is included on the Seller's list.
Other occasions when AstroWheel obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by AstroWheel or by a Third Party, (2) when an individual requests assistance through AstroWheel customer service department, and (3) when an individual voluntarily subscribes to a service or newsletter (together, "Other Information").
AstroWheel currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, AstroWheel may use other new and evolving sources of information in the future (together, "Technology Information").